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Brand Perspective

By Lifeway Young Adults

Below is a fascinating video of a 5-year-old girl’s reaction to some of the major “brands” from around corporate America. I thought it was sweet (especially the “cheetah” part), but also a revealing window into our culture. I wonder how many brands I would have recognized when I was 5, for example.

The video also got me thinking about Christianity and the Church. What are the primary “brand” images and/or logos have come from Christians in recent generations? The cross is probably the biggest. (Followed by the bumper sticker that has an Icthus swallowing a Darwin-fish.)

More importantly, what reactions do people have to those brand images?

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