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Is 2020 Your Church’s Year to Reach the College Campus?

By Bill Noe

It’s that time again! We are almost at the beginning of a new year and waiting out before us is a whole stretch of unknown opportunities and challenges. I don’t know about you, but  the thought of embarking on a God-sized challenge can be more than a little daunting. But, if you’ve ever had the thought that this might be the year God is calling you to launch out into something new, the benefits and joy of following Him will far exceed the uneasiness we feel before taking that first step.

If you are just getting started ministering to college students in your area, you’ll want to spend some time getting to know the types of students around you and what their unique life rhythms and needs are. No two students are the same, but often the ebb and flow of campus life on a specific campus can give you some important clues into ways that you can best structure your ministry to college students.

There are lots of nuances about college life that you’ll continue to learn as you minister to college students, but let’s start by breaking down campuses into three broad categories and identifying some key distinctions you’ll want to keep in mind for each one.

Commuter Campus

Few campuses are 100% commuter but some campuses (especially in urban settings) may have a high percentage of commuters, which will make the dynamics of reaching those students much different from a residential campus.

  • Commuter students often have ongoing life rhythms from high school that include church, family relationships, and work that can limit their availability to participate in campus activities.
  • Providing programming during the day is important in order to target the times when the majority of students are already on campus.   Consider late afternoons when fewer students are in class but before they have left campus for the day.
  • Since most students don’t have dorm rooms to return to between classes, think about ways you can strategically use the down time between classes for discipling students.

Community College Campus

As education costs continue to rise, spending time at a local community college is increasingly becoming an attractive option for many of today’s students.

  • Campus life options are often limited so having a presence on campus will really make your ministry stand out.
  • Degree programs are often designed to only be 2 years, so the length of time students may stay at these colleges is shorter than other institutions.
  • Many of the unique aspects of commuter campuses also apply.

Residential Campus

This is the typical college experience that comes to mind (and is often depicted in the movies). While a large portion of the students probably come from within the state, they often live far enough away from home that in most cases they are breaking many of their former life rhythms and starting from scratch.

  • Christian students will often be looking for a new church to be a part of since they probably won’t go home every weekend.
  • There are typically lots of student life options for students to choose from, so your ministry will need to find a way to stand out. (If you’re just getting started, it’s wise to connect with the BCM director or other Christian group on campus to learn what the religious climate is like on campus.)
  • Evening programming tends to be the best option for connecting with the largest populations of students.

In addition to the types of campuses you’ll encounter, it is also important to recognize that there are various subgroups of students that you might find specifically beneficial to target in your ministry. It’s worth your time to think through how your church might be uniquely designed to reach one of these demographics within the campus community.

  • Athletes
  • Greeks
  • International students
  • Band students/Musicians
  • Honors students

The possibilities and needs are endless, which is both exciting and daunting all at the same time. You already have a heart for college students or you probably wouldn’t even be reading this. That is the most important necessity. College students will sense that and be drawn into a relationship with you as you seek to point them to Jesus in the year ahead.

Bill Noe is the Collegiate Ministry Specialist at Lifeway Christian Resources. A former campus minister (and current collegiate ministry volunteer at church), Bill loves being a part of seeing college students grow in their walk with the Lord. Connect with Bill on Twitter.

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